Happy Thanksgiving from Emmer & Co. Posted on 22 Nov 16:09
This Thanksgiving I’m thankful for our farmers who toil every day to care for our animals and for the land, and who ensure that we have the best possible food to nourish our bodies, minds, and souls. And I’m thankful to live in a country where even when things seem bleakest, there is always an opportunity to start anew.
When we started on this journey one of the biggest risks we took was raising birds before we had a single customer. But we believed in what we were doing and why we were doing it. That there were people out there who would believe it too. Once they tasted, once they saw, once they knew that heritage was an option again, they would join us.
So you know what I’m most thankful for on this Thanksgiving? You. Our community that has decided to join us. Every time we find a new restaurant, a new butcher, or get a new consumer order online, I smile and I’m thankful. Because with everybody that joins us, we grow one step closer to rebuilding a bond with honest food.
I know how it seems sometimes. That we can’t change the massive industrial food system. And you know what, you’re right. We can’t. But together, we can.
You have more power than you even realize. With every purchasing decision you make, you can let your choice ring out. That enough is enough. That we won’t sit idly by and just let this happen to us. That we can take back our food system to the way it used to be - when people cared for animals, for the land, and for the community. We can use new technologies when they make sense, but this tired chant of “more yield, more optimization, more efficiencies” is done.
And I want you to know if you’re reading this and felt like you’ve been alone in this battle up to now, rest assured - you are not alone. I make you this vow. That I will never give up. That I will never stop fighting for what is our right - to have a food system that raises animals that grow the way they’re supposed to, produced with practices that improve the soil and the environment, and that focuses on grower relationships that allow family farms to thrive. We will see a better food system. I see it happening even now.
All is possible,