Founder's Note | Teaching the Next Generation. Posted on 05 Jul 13:24
We often like to say that producing the best chickens is only half of what we do. The other half is education. Teaching people about raising animals entirely on pasture in ways that regenerate the soil, and connecting them with the best option for eating chicken.
Growing birds right takes time. There are no shortcuts, no technology that can speed this up. If you want the best food, nature long ago figured out the right way to do that, and she can’t be rushed.
And education takes time. Which is why we like to start early. (There’s gotta be an early bird joke in there somewhere)! For us that means teaching the next generation about 100% pasture raised slow-growth chickens.
One of our farming partners recently hosted a K-8 school field trip at his ranch, where he taught the children about chicken production. The kids loved seeing the birds and asked all the right questions; “What’s the feed made out of? Can we eat it? (Yes, and they did). Who do you sell the birds to?”
By starting to educate the next generation of consumers we can hopefully play some small role in shaping the food system we want to have in this country. This is, of course, a long road. But like most good things in life, the best outcomes are rarely at the end of the easiest paths.
If you’re part of a school, FFA, 4H community, or any other group that wants to join us in teaching about the right way to produce food, please get in touch. We'd love to collaborate.